Don Shula Shirt, Chalk/Persimmon/Celeste
The Don Shula Shirt is THE shirt for beach/boat days, a hot and sweaty basement party, playing sports in the park but there's a cute girl there so you're trying to look nice, day drinking, drinking on the golf course or whatever else you can dream of. It's a single layer athletic mesh, so super lightweight and breathable but substantial enough that you don't see nips through it. The shirt features a left chest pocket and a thick sturdy vinyl logo on the right chest. I've washed and dried this piece on repeat to see if I could get the logo to crack or fall off and it's held extremely steady. Lastly, I threw on some big 2" hems on the sleeves and bottom opening to add structure. Of everything I've designed, this is the piece I've had the most fun wearing and styling. It looks as good with trousers and a short jacket as it does with swim trunks and a tank top.
The shirt also honors Don Shula, the winningest coach in NFL history. In his 33 seasons, his team only held a losing record twice and his 1972 Miami Dolphins posted the only perfect season in NFL history. Needless to say, the man was a legend. When he passed, I saw a picture posted in memoriam of his life. He donned a beautiful white athletic mesh polo with a huge orange collar and a teal “MIAMI DOLPHINS” chest logo. It seemed perfectly emblematic of it’s time period, but something about it also felt very spot on for right now. The Don Shula Shirt is my take on a modern version of this iconic piece designed through the Transparent Hotel lens.
If we’re talking in generalizations I’d say the shirt is slightly oversized, but pictures speak louder than words, so I brought in a bunch of people with different builds, skin tones and styles and asked them to wear each size. I’m hoping this will help you envision how the shirt will look on you and which size you should go with to get your desired look. This is a concept I plan on continuing for every product forever, because I’d rather give you this instead of “The model is 6’10, 120 pounds and wears a Large”.
Price and Manufacturing Breakdown:
The shirt was manufactured in China. This same factory makes clothes for Palace and Only NY. They're absolute pros and have been a pleasure to work with. We went through 3 rounds of samples to perfect all of the details, which cost $547 all said and done.
The bulk order was for 105 units at $28 each ($2896 total) plus $726 shipping and $961 tariffs. This is my first time running into tariffs and they're absolutely crippling.
The photoshoot was $75 per style.
All said and done I’m in for $5205, or $50 a unit. My pricing is set up for wholesale, so the mark up has to be at a place where both the retailer and I can make money. I'm hoping to figure out how to lower shipping and import fees, and when I'm able to I'll pass the savings along to you, boy scouts promise.
As always, if you have any questions about the designing or manufacturing processes, my line is always open.
Not doing hand delivery because it is a pain in the ass but if you know you’re going to see me soon and don’t want to pay for shipping just text me.